In most cases, we recommend a 2 in. x 3.5 in. business card, since it fits so well in a wallet, purse, or standard business card holder. If you want added real estate, consider a foldover card in one of the two dimensions listed here. Both fold down to the standard 2 in. x 3.5 in. size. Of course, you are free to choose any size you want. These are just our recommendations.
If you're looking to make your business card stand out and get noticed, we recommend considering a full-color front, especially if your business card contains a photo or other image.
Two-color printing, as its name implies, uses two ink colors. One is typically black, but it doesn't have to be. One-color printing uses just a single color of ink. Again, black is most common, but you can choose a different color if you prefer.
Full-color printing provides the maximum impact and visual appeal. However, if your budget is tight, a well-conceived two-color or even one-color design can prove an acceptable alternative.
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